Welcome To Exaequo World
Where time melts and reinvents itself.
Born from the desire to revive the iconic Melting Watch, Exaequo merges art, horlogerie, and jewelry into a single, contemporary vision.
Embrace Uniqueness, Experience Rarity
Inspired by Surrealism, Exaequo reimagines time not as a cold sequence of seconds, but as a fluid and subjective experience—something to be distorted, shaped, and lived through human perception. Melting time thus becomes a metaphor for life itself: fleeting, fragile, and deeply poetic.
With Exaequo, Surrealism lives on. Not just on the wrist, but through the style of those who choose to wear and express their extraordinary individuality. A cult object. A timeless emblem of style and freedom.
Timeline
Late 1980s | Swiss Roots
Created in Switzerland in the late 1980s, Exaequo draws its name from the Latin phrase meaning "of equal merit." Since its inception, this name has reflected the brand’s unwavering philosophy: perfectly balancing the art of traditional watchmaking with innovation and the purest form of artistic expression.
1990s | The Softwatch and International Success
In 1990, Exaequo officially registered its trademark, earning global acclaim as the creator of the original melting watch a revolutionary journey beyond the boundaries of the traditional dial. It is in this second chapter that the brand launched the Softwatch, a distinctive and iconic model inspired by Salvador Dalí and his world-renowned masterpiece, The Persistence of Memory. The bold design quickly captivated the public, gaining immense popularity among celebrities and art enthusiasts worldwide.
2024 | The Great Return
After defining an era, Exaequo watches officially returned to the market in the spring of 2024, ready to captivate a new generation of connoisseurs with their magnetic and surreal charm.
2026 | The New Era of Exaequo Melting Watch
Today, in 2026, the brand enters an exciting new phase of its history, launching an ambitious project that inextricably fuses the world of watchmaking with haute joaillerie.
Exaequo Melting Watch
On one hand, the idea of fluid and subjective time that can be distorted and manipulated by human perception, reflecting the ephemeral nature of life and the fragility of existence.
On the other hand, a visual expression of the unconscious and the dream world, challenging the laws of rationality and, typical of surrealism, contrasting the conventions and structures of society and dominant thought.
Different meanings for a strong and intriguing symbol that continues to provoke discussions and interpretations among art scholars and enthusiasts.
Exaequo Melting Jewelry
The journey beyond the wrist continues. Exaequo unveils its exclusive collection of surrealist-inspired jewelry, where silver and diamonds take shape as pure expressions of the unconscious and the dreamlike. Each creation defies reason and embraces the boundless freedom of imagination, paying homage to the surrealist spirit that dares to challenge convention and transcend logic.
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